About Us

The business was founded in 2005 in Whitianga with the goal of providing quality fishing gear to the New Zealand market. Not long after, the business introduced a range of fitness and sports products catering for a wider segment of the leisure retail market. Steady growth has seen the business relocate from Whitianga to Silverdale where it now operates from.

In 2015 the business acquired Allied Outdoors Ltd, adding a stable of well recognised quality brands to the range. In 2017 the company rebranded to Fishing and Leisure Group Ltd, to signify the importance of the growing range of products in the sports, leisure and outdoors categories.

Fishing and Leisure Group Ltd is proud to uphold its core values of: Trust, Excellence, Customer First and Innovation. Our enthusiastic team is committed to offering our clients great products, prompt delivery and excellent service.

Not a retailer?

If you just love fishing, sports and the outdoors but are not a retailer, feel free to browse our product range and then use our Find A Retailer page to locate a nearby stockist of our products.